Monitoring

Social changes and media are inseparably connected. Media reporting reflects the events and image of the activities of all organizations and individuals.

Media reporting

Successful operation and responsiveness are impossible without a correct insight into the media landscape. Classic monitoring of print, electronic (radio and TV) and internet media has become a necessary, yet insufficient requirement for organizations of all types. Technological and social development did not occur without media changes. The centre of focus has moved online and into social media. Kliping is a step ahead of time and ready for monitoring!

New social media

• 250 million users access social networks via mobile phones.
• Facebook has over 750, twitter over 200 and google plus over 25 million users.
• If facebook were a country, it would be the third largest in the world.
• There are 32 million blogs including opinions and comments on organizations and products in the world today.
• Every second, nearly 2 hours of video footage is uploaded to youtube.